![]() Perhaps it’s trending because that’s where the Bass Pro Spring Fishing Classic of 2021 is. Based on that, we can likely guess that it’s a popular bass lake in Florida. Lake Okeechobee-Lake in Florida is trending around the search for bass fishing. Now you can expand on the theme and write about related topics. One is related topics, and the other is related queries. Let’s stick with the bass fishing example and scroll down a little bit. Google Trends is a sure-fire method to find good topics because they tell you exactly what is trending.īest of all, they provide you with specific topics and queries around trending search phrases. If you’re a writer, you know how challenging it can be to produce content your readers will love and will rank well on Google. Google Trends is a great way to find new and exciting topics to write about. Now that you understand some of the motivation behind using Google Trends in your marketing, let’s look at the actionable steps you can take to make a difference in your various marketing campaigns. 5 Ways to Use Google Trends for Marketing You may also want to increase your inventory to prevent backorders. This would tell an e-commerce store owner that it’s time to really start pushing your marketing campaigns in the late winter because this is when interest is trending. It peaks in early summer and then drops back down as you move into fall and winter again-at least in the Northern hemisphere. Let’s take a look for ourselves.Īs you can see from the image, the interest in bass fishing gradually increases through the late winter and into spring. You could use Google Trends to see when in the year bass fishing trends the most. Identifying when to stock up on certain items can be difficult.įor example, let’s say you sell a piece of bass fishing equipment on your e-commerce store. If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal. If you’re trying to figure out what to do with your social media or how to improve a featured image on your blog post, Google Trends can help you figure out what your audience wants to see.īy creating a relevant and interesting image, you’re not only generating attention for your content but showing your target audience you understand them and know exactly what they want. Google Trends is not only useful for written content, but visual content as well. ![]() To work, look for popular trends that are also related to your industry. Keep in mind that not all popular trends are a good choice. The tool will tell you how much interest surrounds a specific search phrase so you can determine whether or not it’s worth creating content about it. In the SEO world, we’re so focused on our keywords and technical SEO that we sometimes forget that people actually want to read about topics that interest them.Ī great way to find what interests people the most is Google Trends. ![]() Whether you’re a blogger, content marketer, or SEO, you need to find interesting topics people want to read about. Here are a few reasons to use Google Trends: Find Interesting Topics We’re often very focused on producing the most evergreen content possible, but we should also work to maximize our efforts by finding the right time and place to put out a certain piece of content. Marketers who use this tool are doing so because they understand the importance of capitalizing on trends. Why Should You Use Google Trends for Marketing?Įven if you aren’t involved in content creation, you should be using Google Trends regularly. This could be due to the release of new and popular coins or people looking to get into cryptocurrency for the first time. This resource will show you what topics are currently trending and how you can use that information to draw the attention of your chosen audience.Īs you can see, you get a chart ranging from 0 to 100, with 100 being incredibly high interest and 0 being nearly no interest.Ī few times in the past 12 months, cryptocurrency was a highly searched keyword on Google. Whatever it is they’re trying to do, they want to get the attention of as many people as possible using information that is relevant and interesting to the audience. While initially created for journalists, the world of journalism and marketing have a lot in common.īoth the journalist and the marketer are vying for attention. Google Trends is an incredible tool that helps marketers identify trending topics across varying industries. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This tool identifies current and existing trends in search marketing. As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |